Mokobara was rejected 33 times.
And now they’ll beat legacy brands in their own game within 6 years. Something the biggest brands took 44 years to do!
That’s the thing about great entrepreneurs. They don’t give up.
In this episode, we are joined by three of Shantanu’s closest friends. Sangeet Agrawal, Founder at Mokobara, Navin Parwal, Co-Founder & CMO at Mokobara, and Manu Chandra, Founder and Managing Partner at Sauce.vc came together to uncover the power of aspirational hungry India.
Mokobara is on a mission to redefine travel for India, designing luggage that feels world-class. But with ambition comes scrutiny.
Recently, they faced backlash over claims of white-labeling and premium pricing. Instead of backing down, they flipped the script by dropping a non-apologetic comeback, launching a discount code named WHITELABEL on their latest Naruto collection. Through this episode, Sangeet and Navin, along with their friend and investor Manu Chandra also put down the curtains on the unnecessary controversy finally.
Major takeaways from the episode:
- Sangeet and Navin finally address their controversy.
- How fast Mokobara grew in 6 years, something Safari took 44 years to do.
- Why Indian brands need to build high-quality products and take them to the global market.
- A secret BSCxMokobara product launch.
If you’re an aspiring entrepreneur, a design enthusiast, or just someone who needs to hear a story of resilience today, this episode is for you!
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00:00 Coming Up
01:15 Introduction
06:06 The Dichotomy of Founders: Passion vs. Market Analysis
12:02 Cultural Exports: Lessons from Korea
18:10 The Evolution of the Indian Consumer
21:08 The Importance of Passion in Entrepreneurship
23:52 The Dynamics of Brand Building and Design
26:45 The Role of Community and Support in Business
29:57 The Journey of Growth and Resilience
32:59 Creating Products with Purpose and Identity
41:21 Building a Consistent Brand Identity
42:10 Navigating Product Life Cycles and Manufacturing
43:35 Philosophy of Timeless Design
45:30 Evolution of a Travel Lifestyle Brand
46:58 Balancing Focus and Scale in Business
49:02 Expanding into Global Markets
50:39 Creating an Exceptional Retail Experience
54:57 Importance of Offline Presence
01:00:11 The Role of Design in Brand Experience
01:02:39 The Impact of Retail on Digital Performance
01:09:10 Lessons from Adversity in Business
01:21:46 Importance of Patience in Building Brands
01:23:39 Valuation Challenges in Entrepreneurship
01:24:20 Understanding Business Valuation and Investment
01:26:18 The Risks of Overvaluation
01:28:19 The Reality of Angel Investing
01:30:08 Building a Brand with Passion and Quality
01:32:15 Navigating Competition in the Market
01:34:03 The Role of Patience in Brand Evolution
01:35:35 The Power of Team Dynamics
01:36:03 Leadership and Team Culture
01:39:40 Celebrity Endorsements and Brand Identity
01:42:30 The Impact of Profitability on Brand Partnerships
01:45:30 Collaborative Opportunities Between Brands
01:48:05 The Journey of Fundraising and Building Trust
01:51:56 Closing Thoughts on Building a Business
