The Importance of Listening to Your Customers

Sasha: There's this big temptation to do what your customers need. But at some point, you need to draw the line in terms of who is the right fit for a customer perspective and who isn't. "The most important thing that you have to do as a founder is you have to have a really deep obsession with a customer problem," he says. 'You just got to keep going after that'