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Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)

Mobile Dev Memo Podcast

CHAPTER

Evolution of Programmatic Advertising in Mobile Gaming

Exploring the speaker's journey from building a marketing analytics platform to developing an automated marketing system, including challenges in programmatic advertising for app installs pre-App Tracking Transparency. The chapter emphasizes the significance of IDFAs for targeting and bidding strategies, with insights on dynamic bidding in RTB streams and the tactics employed for IDFAs acquisition.

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