Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I’m Eric Dyck.
Today we’re synergizing with Bryan Alston, Co-Founder and CMO of Greater Than and proud member of very first C-Suite Mastermind Cohort.
https://drinkgt.com
Greater Than was a struggling Performance Hydration brand, until they met Bryan, who helped them uncover the most passionate part of their audience, lactating mothers.
Since then they’ve scaled to $7 Million with eyes, and realistic plans on $75 Million in the next three years
After meeting, i’ll tell you one thing: Don’t bet against Bryan
In this podcast you’ll hear:
- Why brand matters less than you think, when you have ultimate product market fit and organic community
- Byan’s plan to train his best customers to be viral Social Media celebs
- Why iOS14 was good for DTC!
Pour yourself a tall glass of whatever Bryan’s drinking and get ready to get Greater Than by the end of this podcast.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
