PRODUCTEA with Leah, Growth & Senior Leadership cover image

60: Andrew Ettinger - Community-led growth in enterprise sales

PRODUCTEA with Leah, Growth & Senior Leadership

CHAPTER

Community-Led Growth in Enterprise Sales

The chapter explores the shift towards community-led growth in enterprise sales, focusing on building intentional communities around customer personas. It emphasizes the role of a Chief Revenue Officer in understanding product, marketing strategies, and fostering community to drive demand and revenue.

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