Is There a Need for Analytics?

Trying to convince small businesses that the need of analytics is often an uphill battle. The entry point there is actually not someone who's like, does this integrate with my like service account for BigQuery or does this work with Trino? It's actually, hey, I have a Google sheet, right? I have a CSV and I can tell that like I'm outgrowing that. And it sort of opens up this realm of possibility for small businesses.