The cost per user that they acquire or the amount of money they expect to make from a person who downloads their game has to be high enough. And with these type of games, I think like we have an amazingly addictive mechanic. Once you we are hooks into you, on average, we will extract X number of dollars from you over the next six months. Most people will get zero dollars from, but five people will get $1,000 from those who are whales. So my main suggestion would be don't believe everything you see in ad. The games aren't actually that fun. That's sad.

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