In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly.

PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.

Key Takeaways

02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?
02:52 - Carra’s day-to-day responsibilities as a Design Manager
04:27 - What the Marketing Design Team is responsible for
07:08 - How Carra describes the PLANOLY brand
08:59 - How PLANOLY maintains brand consistency
12:02 - How social media design has evolved
15:41 - Carra’s process for creating video ads
17:31 - Designing for video vs still graphics
24:24 - Marketing a product or feature that doesn’t exist yet
27:03 - How marketing and product collaborate at PLANOLY
29:01 - Carra’s approach to product imagery in design
35:24 - How Carra works through ideas that didn’t work
37:00 - Who owns and manages the marketing site at PLANOLY
41:18 - Working with contractors and agencies
50:02 - The biggest challenges Carra is currently facing
53:03 - Carra’s proudest moment

Links

Connect with Charli

Subscribe and stay in touch

Webflow

This season is brought to you by Webflow

Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

Bottom of the class

Wake Up to Money

US Retail Trends and Local Market Sentiment

The AI-powered Podcast Player