Is There Really an Opportunity for Brands to Invest in Women's Sport?

SportsPro content manager George Breare returns from a short break to helm the latest episode of the Weekly Wrap podcast.

In part one, Breare is joined by SportsPro senior staff writer Ed Dixon to get the lowdown on his recent interview with Sally Horrox, World Rugby’s director of the women’s game, ahead of the imminent Rugby World Cup in New Zealand.

Then, recording from Visa’s European headquarters following an exclusive event co-hosted by SportsPro and Two Circles, Breare sits down with the England and Wales Cricket Board’s (ECB) Anna Shaw, Twitter’s Roisin O’Shea and Alex Teasdale of the Rugby Football Union (RFU) to discuss the future of sponsorship in women's sport.

In a wide-ranging discussion, the panel reflects on some of the conversations had during the event, the advantages and disadvantages of unbundling the rights to women’s sports properties, the impact of purpose-driven marketing, and where future opportunities lie for brands.