1: The New Rules of Brand Strategy
Unseen Unknown
00:00
The Influence of Social Media and Influencers on Decision-Making
This chapter delves into the overwhelming impact of social media, particularly Instagram, on attention, decision-making, and consumer behavior. It highlights the role of influencers as simplifiers, guiding individuals through complex information and influencing opinions in various spheres. The conversation also explores the effects of targeted advertising, emulation of celebrities like Kanye West in sneaker culture, and the emergence of countercultures in response to influencer-driven trends.
Transcript
Play full episode
