Is There a Better Way?

Dr. Tony Tether was the director of the Defense Advanced Research Projects Agency, DARPA, from 2001 till his retirement in 2009.

DARPA is widely known for being the principle agency in DoD for research and development. DARPA is charged with investing in projects that aim for high-payoff. They fund innovative ideas, develop solutions, provide demonstrations of concepts and systems and take any other prudent action required to move the right ideas from concept to reality.

In this OODAcast we examine some of Dr. Tether's formative experiences, including a very unique job he held while awaiting entry to Stanford. He was a door to door salesman and while doing that learned the importance of quickly assessing challenges that were not being addressed and then forming an ability to express what needs to be done and how to do it quickly. As we hear in the discussion, this type of approach, very consistent with the famous "Heilmeier Catechism", ended up producing a wide range of DARPA breakthroughs, including one that is now in every cell phone in the globe (next time you use your cell phone's mapping and location services, remember to thank the Fuller Brush company!).

Dr. Tether also walks us through a brief history of DARPA and dives deeper into the questions Heilmeier is so famous for articulating as a requirement before funding advanced capabilities:

• What is the problem you want to solve? Articulate your objectives using absolutely no jargon.
• How is it done today, and what are the limits of current practice?
• What's new in your approach and why do you think it will be successful?
• Who cares? If you're successful, what difference will it make?(transition)
• What are the risks and the payoffs?
• How much will it cost?
• How long will it take?
• What are the midterm and final "exams" (go/no go criteria)to check for success?

Other topics we discussed with Dr. Tether include:

• Recent proposals to double the funding of DARPA and why that may be a bad idea
• Concepts around cybersecurity and mitigating risks to enterprises and the nation of intellectual property theft
• Leadership in an age of converging technology

Slides Dr. Tether Reviewed in this OODAcast are at this link: Dr. Tether Presentation

Related Reading: Black Swans and Gray Rhinos

Now more than ever, organizations need to apply rigorous thought to business risks and opportunities. In doing so it is useful to understand the concepts embodied in the terms Black Swan and Gray Rhino. See: Potential Future Opportunities, Risks and Mitigation Strategies in the Age of Continuous Crisis

Cybersecurity Sensemaking: Strategic intelligence to inform your decisionmaking

The OODA leadership and analysts have decades of experience in understanding and mitigating cybersecurity threats and apply this real world practitioner knowledge in our research and reporting. This page on the site is a repository of the best of our actionable research as well as a news stream of our daily reporting on cybersecurity threats and mitigation measures. See: Cybersecurity Sensemaking

Corporate Sensemaking: Establishing an Intelligent Enterprise

OODA’s leadership and analysts have decades of direct experience helping organizations improve their ability to make sense of their current environment and assess the best courses of action for success going forward. This includes helping establish competitive intelligence and corporate intelligence capabilities. Our special series on the Intelligent Enterprise highlights research and reports that can accelerate any organization along their journey to optimized intelligence. See: Corporate Sensemaking

Artificial Intelligence Sensemaking: Take advantage of this mega trend for competitive advantage

This page serves as a dynamic resource for OODA Network members looking for Artificial Intelligence information to drive their decision-making process. This includes a special guide for executives seeking to make the most of AI in their enterprise. See: Artificial Intelligence Sensemaking

COVID-19 Sensemaking: What is next for business and governments

From the very beginning of the pandemic we have focused on research on what may come next and what to do about it today. This section of the site captures the best of our reporting plus daily daily intelligence as well as pointers to reputable information from other sites. See: OODA COVID-19 Sensemaking Page.

Space Sensemaking: What does your business need to know now

A dynamic resource for OODA Network members looking for insights into the current and future developments in Space, including a special executive’s guide to space. See: Space Sensemaking

Quantum Computing Sensemaking

OODA is one of the few independent research sources with experience in due diligence on quantum computing and quantum security companies and capabilities. Our practitioner’s lens on insights ensures our research is grounded in reality. See: Quantum Computing Sensemaking.

The OODAcast Video and Podcast Series

In 2020, we launched the OODAcast video and podcast series designed to provide you with insightful analysis and intelligence to inform your decision making process. We do this through a series of expert interviews and topical videos highlighting global technologies such as cybersecurity, AI, quantum computing along with discussions on global risk and opportunity issues. See: The OODAcast