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Is There a Real Urgency to the Challenge?
It always feels, no matter what industry and people are launching their businesses in, they think it's now or never. If you do the deep work, you recognize that you can go a little bit slower because the market hasn't fully formed yet. It's almost one great analogy, i think, is surfing a when you're waiting for that wave,. You'do nt to be too late, obviously, because everyone's caught the wave and away they go. And you'd owgnto be way, way too early. A while you're paddling there, you know, in the freezing cold, waiting for the sun to come up, ecause you'rl freeze to