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SYSK Choice: How to Solve a Problem by Reframing It & Understanding Behavioral Bias

Something You Should Know

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The Story of the Rolling Suitcase

The idea of progress is not about coming up with a fancy new technology or anything like that. Sometimes it just depends on looking at the people in your life and seeing if there is a basic problem that they've been struggling with for so long that everybody's become blind to it. The most powerful example I know of that is the story of the rolling suitcase. When we put wheels on suitcases, that happened in the year 1972.

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