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Do You Want a Whole Food Ingredient Bar?
i think one of the biggest things too, is we start to move over into this functional food space, you start to get this question of ill what type of leader do you want to be in the food industry? Right? You can take the field bar for instance, like that's a 60 gram bar. And that can be 100 % composed of whole food ingredients,. Or that can be a 60gram bar that's 50 grams of whole food ing dents and ten grams of fillers. i think the reason that all three of us are in this room is because we are not willing to make a product that we don't stand behind, right? "You're constantly presented with opportunities for