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Black Friday Sales - How Do You Get More Customers to Come Back?
Avi: Having an insane offer is so crucial right now. You have to like catch them when they're like ready to spend because one, consumer confidence is low. So utilizing the sale to really get these people to come back and try a bunch of other stuff. Starting to focus on those existing customers is going to be where it's at. Avi: I think what you guys are doing for Black Friday, Cyber Monday, I think is super smart.