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2min chapter
Porsche (with Doug DeMuro)
Acquired
The Power Playbook for the Car Industry
I actually don't think there are switching costs in the car industry. My car before the Mazda CX-5 was a Honda CR-V and like I completely reevaluated with fresh eyes. Process power is probably where I would slot German engineering of all the things that we've talked about. And then the last one, cornered resource. It's not like the square footage in Stuttgart that they own is like some magical thing.
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