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A lean(er) service design approach / Lincoln Neiger / Episode #96

Service Design Show

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The Importance of Co-Creation in Design

Co-creation is so important to my design process. I don't like to design unless I have the users with me working on the product. We're trusting the people that we're working with to bring in their, their expertise and their knowledge. So I think replacing research with co-creation activities is an incredibly useful way to avoid this complexity within design. That's something that we have time. And as a designer our role is to shepherd that process to help people through the co-creation process feel comfortable enough to interact and provide their expertise because we could not do our jobs without it.

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