
#38 Why you should focus on value and not money
The Sweaty Startup
The Marshmillow Game
The longer you can go without pulling money from your business, the better off you'll be. So a personal example, dan and i operated storage squad basically at cost for several years. We would have had a really really hard time growing the business if we priced our service right at market rates. There's no money, amazons losing money, but there's value, long term profit potential.
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