How to Stand Out From the Competition

The DNA of a business isn't that obvious to the business itself, but it's incredibly obvious to the outside world. We are reminded of a company that we worked with a few years ago and they sold shelving. And then actually customers didn't really care about that at all. What they really cared about was the fact that they had these bespoke sizes of shelves. The next thing that you want to do is do some competitor research to identify how competitors are standing out or presenting their USPs.