Facebook Persuasion Is a Weapon

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Britney kaiser worked at cambridge analytica. She describes the experience in detail in her new memoir, targeted. The same practices are now availale to essentially any candidate with a facebook account. These methods will proliferate regardless of whether our data remains securely within facebook servers or slips into the wrong hands.

Brittany Kaiser, a former Cambridge Analytica insider, witnessed a two day presentation at the company that shocked her and her co-workers. It laid out a new method of campaigning, in which candidates greet voters with a thousand faces and speak in a thousand tongues, automatically generating messages that are increasingly aiming toward an audience of one. She explains how these methods of persuasion have shaped elections worldwide, enabling candidates to sway voters in strange and startling ways.