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23min chapter
Want Profits? Here Are the Exact Steps to Ecommerce Success
Ecommerce Playbook: Numbers, Struggles & Growth
Analyzing Returning Customer Revenue in E-commerce
This chapter explores the crucial role of returning customer revenue in e-commerce and how it interacts with new customer acquisition. It emphasizes the need for accurate data analysis, marketing collaboration, and structured planning to improve profitability. Additionally, it discusses the significance of incrementality in marketing effectiveness and the importance of real-time adjustments in response to performance metrics.
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Discover
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