Building a Community to Increase Customer Retention by 12%

If you don't start with purpose first, you're doomed to fail right out of gate. I have dozens of brand new case studies diverse B2B B2C big companies. There's even a stay at home mom with five kids that has a community of 50,000 people in this book. And but it does, it does start with it, not just a purpose, but really a unifying purpose.