Long Tail Driven, Really Focused Content

I feel like it does take us to the next step, next wave of improving content. It's like everybody is fighting for these high volume terms that are very simple and like, what is this or the ultimate guide to that? But focusing on long tail, A, you have to write more because these keywords have lower volume, but then you start to build a library. Your strategy involves building a library of content, which is great for your users. And I think that kind of content, I think you live this and helps out as well, does better within your niche communities. That will have long term wins when you choose a different distribution channel other than search.