A lot of people, they just need to realize that like you're not going to get every customer. Good people are typically price shoppers. They're going to shop on price, better and best, which is where you want your brand to live. And so it's wrong to ask me to do, to go lower. It comes from being a coward. Look at that. Only he didn't say wussy. It's a pussy.
In today's episode, Andy answers your questions on what's the best way to regulate the information we're consuming through the MSM and social media, how to turn off the dark side outside of working towards your goals, and the best way to let people know that your prices are firm without having to negotiate them.