How to Be a Better Price Shopper

A lot of people, they just need to realize that like you're not going to get every customer. Good people are typically price shoppers. They're going to shop on price, better and best, which is where you want your brand to live. And so it's wrong to ask me to do, to go lower. It comes from being a coward. Look at that. Only he didn't say wussy. It's a pussy.