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Masters of MEDDICC - How to build a sales team ready for battle with Richard Dufty - Episode #12

MASTERS OF MEDDICC

CHAPTER

The Importance of Strategy in Sales

The economic buyer changes a lot. You could be selling to one social network to another, and the economic buyer could be an attorney. What I love about sales is it isn't just, oh, let's just wake up and whatever happens, we're in control of that. The best reps, the best leaders, the best CMOs are going to be ones that are really in this to build something great.

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