Virtuoso Insider: Beyond the Traditional Consultancy
87:60 by Virtuoso
00:00
Navigating Creative Partnerships and Data Insights
This chapter explores the shift from traditional advertising to strategic collaboration in business, stressing the importance of effective communication and meaningful insights over superficial metrics. It critiques the limitations of large agency structures and emphasizes the value of smaller teams that prioritize genuine understanding of client needs. Additionally, the discussion highlights the advancements in AI and data analytics that can enhance targeting and consumer behavior insights, urging businesses to adapt their marketing strategies accordingly.
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Transcript
