Tracking Lead Sources and Conversion Metrics in Marketing

Nov. 6, 2024

In this insightful episode, host Pete Neubig sits down with Stephen Fox, co-founder of Upkeep Media, to explore the dynamic landscape of property management and the critical strategies for growth. They delve into the importance of leveraging analytics to understand website traffic, optimize lead generation, and engage effectively with property owners. Stephen shares practical tips on utilizing remote teams for marketing functions, as well as the value of content creation to attract and retain clients. With a blend of expert advice and engaging discussion, this episode is a must-listen for anyone looking to enhance their property management practices and drive business success.