S2 E62 - How to Create Content With Strategy AND Distribution in Mind | Sam Balter
Stacking Growth | The B2B Marketing Podcast
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How to Distribute Your Content the Right Way, Right?
Matt: There is seemingly a little bit of a convergence in terms of like sales and marketing, right? And the best sellers understand marketing, the best marketers understand selling. If you're utilizing your sales team to help distribute your content the right way, it's not just about having some type of canned post that goes into a tool but also understands how LinkedIn algorithm works. Matt: I wouldn't have people over rotate to everything that social media puts out for sure. But one thing that I'm surprised at how few people take advantage of is being an overly gatekeeper on their own social channels.
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