Identity and the Cambrian Explosion

Cognito's i frame distribution method allows us to make it so that all we need to do is get in the door with the customers once, have them integrate with that verification system. And then we can perpetually keep it up to date on their behalf. So for us, it was largely existential. We were like, if we want to have a clear footing in the futuree we can't just be a p is any more.