Fitness Business School - 508 - The Owner-Operator System
The Fitness Business School with Pat Rigsby
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Optimizing the Operating System for a Sustainable Fitness Business
This chapter discusses the deceptive marketing strategies employed by programs promising a surge in gym membership, highlighting the short-term nature of such solutions and the potential negative impact on gym culture. It emphasizes the need for gym owners to focus on optimizing their operating systems for long-term success and introduces an ideal business diagnostic tool to identify key business needs and facilitate necessary changes.
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