
Branding With Boris - Ep. 01
WTF Gym Talk
00:00
How Blake, Is That a Fuck?
cool is just authenticity and consistency. Everyone wants to be cool, but no one wants to look like they're trying to be coo. When you guys recognize cool, you have to realize cool doesn't is not a universal thing. You get people like kana west coolde, crazy, crazy's part of the game. Authentically, he's just a crazy dod like he is, you know. But thee's a level of genius in him that requires a level of craziness too.
Transcript
Play full episode