22. How brands are improving ad performance
Future Proof
What's Your View on Ad Testing?
Lainey has been working in the insights industry for about 20 years now. I've seen lots of things really successful like Google search and I've seen things that have been less accessible like Google Glass. The magic formula that's unlocked this has been the growth of AI and the larger pool of data so it's really nice to be able to actually put numbers on if you change it at this at this early stage you will see these results.
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