The Power of Leadership Buy-In in Content Marketing

In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insights, learnings, and more.

Access the full report here: https://www.thecontentstudio.com/the-state-of-discontent/

This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).

************************

Timestamps:

00:00 Intro

03:41 The ‘why’ behind The State of (Dis)Content.

07:38 Tommy’s thoughts on the report.

09:20 Key survey information.

11:58 The good news.

15:23 The not so good news.

23:49 The really bad news.

25:38 Tommy’s most creative and fulfilling period.

28:08 The worst news of all.

29:09 Reasons for not doing market research.

41:40 What has Content Marketing discontent?

43:13 Job market sentiment.

48:37 Management and getting executives to buy in.

57:30 Q&A session.

58:01 What does it mean to be a content marketer today?

1:03:47 How to do audience research.

01:09:55 Wrapping things up.

01:11:30 Outro

************************

Useful Links:

• The State of (Dis)Content
• Tommy on LinkedIn
• The Content Studio

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.