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15min chapter
The Content Studio: Tommy Walker on "The State of (Dis)Content"
Content, Briefly
The Power of Leadership Buy-In in Content Marketing
This chapter explores the crucial role of leadership buy-in in content marketing across various company sizes, highlighting how smaller organizations tend to prioritize this strategy more. It discusses the impact of leadership engagement on employee satisfaction and productivity, revealing a significant correlation between buy-in and creative fulfillment. Additionally, the chapter emphasizes the importance of understanding leadership's priorities and effectively communicating content strategies to gain necessary support.
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