What the Fuck Did You Do Wrong?

Most things we hear are focused on top line revenue and when I say top line revenue that's the top of your P&L which is gross revenue or or all the money you brought in P&L is profit and loss statement. No one talks about profit everyone just talks about the top line so that's why we're so excited about a hundred thousand dollar year, six-figure launch or a million-dollar business seven figures no one's talking about how much they made. The bottom line is the revenue minus expenses and you get your profit but people don't ever talk about it because otherwise that number is meaning less.