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Building Brand Resonance for Business Acquisitions
The chapter explores the significance of brand resonance in acquiring a business, highlighting the value of patented technologies even with weaker brands. It touches on the challenges of assessing brand value, the shift towards customer recruitment and retention, and the importance of influence through advertising and working with influencers. The conversation also emphasizes the essential role of a strong team and strategic decision-making in the complex process of selling a company to strategic buyers.