Frontstage, Backstage: How Service Design Really Works (with Marc Stickdorn)
The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
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The Role of Ideas in Creative Processes
This chapter examines the crucial relationship between ideas and execution in the creative process, emphasizing the need for prototyping and diverse participant engagement. It critiques the linearity of models like the double diamond and advocates for a more iterative, collaborative approach to design and innovation. Through discussions on service design and effective facilitation, the chapter highlights the importance of authentic participation and continuous learning in driving successful outcomes.
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