Scratching the Surface cover image

218. Tripp Mickle

Scratching the Surface

00:00

Apple's Product Development Strategy

Apple's product design and manufacturing teams were working in harmony at the company, says former Apple executive Steve Wozniacki. The team was made up of three groups: industrial design, product design and Manufacturing Design. This is an example of how someone like Johnny Cupertino can bring operational kind of like genius or operational kind of execution to what they do, said Wozniocki.

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