Experimenting with LinkedIn ads for CTV, Introducing new services without case studies, How to find good paid SaaS agencies, and Encouraging clients to approve case studies
Marketing School - Digital Marketing and Online Marketing Tips
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Navigating New Services Without Case Studies
This chapter explores effective strategies for introducing new services to clients in the absence of existing case studies. It highlights the importance of transparency, experimentation, and managing client expectations during testing phases to ensure enduring client relationships.
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