Patagonia: Yvon Chouinard (2016)
How I Built This with Guy Raz
I Don't Prime the Pump, It's Just Growth
We were just opening more and more dealers. We ere opening our own retail stores. You know, nothing goes forever. And in fact, that's why the faster a business grows, the faster it dies aso. So once we got out of this, we decided to put ourselves on a growth programmed so that we would be in business a hundred years from now.
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