The Cost of Attention Switching

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A lot of people, first of all, they're not aware that we're talking at the level of a task. If I'm sitting working in a home office, I get an knock on the door for my wife. She says, can you take care of the spider or this very heavy thing? It is entirely possible for me to do the thing, return within two minutes and return to my task in far less than 25 and a half minutes. But I have utilized some of my attention resource tank in executing those switches. Okay. Got you, but really it's a multi step journey. Yeah. And so Gloria, can you share with us what is misrepresented when this research is

Dr. Gloria Mark shares her science-based solutions for overcoming distractions and finding more flow.

— YOU’LL LEARN —

1) The biggest hurdle for your attention span.

2) What drains your attention span tank–and how to refuel it.

3) How to design your day to maximize productivity.

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— ABOUT GLORIA —

Dr. Gloria Mark has published over 150 papers in the top journals and conferences in the fields of human-computer interactions (HCI) and Computer-supported cooperative work (CSCW) and is author of the book Multitasking in the Digital Age. Her work on multitasking has appeared in outlets like the New York Times, Wall Street Journal, NPR, The Atlantic, the BBC, and many others. Her newest book, Attention Span: Find Focus and Fight Distraction, is out now.

She is the Chancellor Professor of Informatics at the University of California, Irvine. She received her PhD from Columbia University in psychology. She has been a visiting senior researcher at Microsoft Research since 2012. Her primary research interest is in understanding the impact of digital media on people's lives and she is best known for her work in studying people's multitasking, mood and behavior while using digital media in real world environments.

• Book: Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity

• LinkedIn: Gloria Mark

• Twitter: @GloriaMark_PhD

• Website: GloriaMark.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: Man's Search for Meaning by Viktor Frankl

• Past episode: 734: How to Train Your Mind to Focus and Handle Distractions Better with Dr. Amishi Jha

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