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Introduction
This week on behavial design we talk to j van fatel, a professor at n y u. He's also the director of the social identity ind morality lab. And just last week he came out with a book, coothered with dominic packer. It's called the power of us, and it's really excellent. We talk about how identity is this double edged sword, where it can boat spark unity, but ss, we've seen so many times spark or n create division. Also why bumber stickers are overrated.