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Sajith Pai on Startups and Venture Capital

Ideas of India

CHAPTER

The Supply Side Misunderstanding of M2

India 1 and India 2 behave very differently, both transact slightly differently. Both interact with products, software products, as well as some hardware products differently. To capture 800 million people who are online to come on to these services, the user interface also has to fundamentally be different. The transaction shouldn't be entirely reliant on English fluency.

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