Bloomberg Surveillance TV: June 11, 2024
Bloomberg Surveillance
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Apple's Brand Risks and Future AI Strategy
The chapter delves into two significant risks to Apple's brand - the pressure for consumers to upgrade frequently for new mobile operating systems and concerns surrounding the introduction of Apple Intelligence and Siri's AI performance. The discussion also covers the potential impact of slowing down new product releases on consumer behavior, competition with brands like Samsung, and partnership implications with Google. Additionally, insights are shared on the impact of Apple's AI advancements, predictions on future AI-driven growth, and comparisons between Apple's data exclusivity and concerns raised by Elon Musk.
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