Ecommerce Playbook: Numbers, Struggles & Growth cover image

Say Goodbye to TikTok? The Truth About the Possible Ban

Ecommerce Playbook: Numbers, Struggles & Growth

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The Complex Dynamics of Advertising Budgets in the Wake of a TikTok Ban

This chapter explores the potential consequences of a TikTok ban on advertising budgets, specifically for secondary platforms like Snap and Pinterest. It highlights the complexities of reallocating advertising funds and the uncertain effectiveness of other platforms in the absence of TikTok.

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