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3. Going Viral
The Allusionist
Introduction
The word viral has evolved from describing diseases to things that would scouple your computer to your office's lip dub of call me maybe getting viewed 14 million times on YouTube. How do BuzzFeed capture someone's attention in just a few words? To find out, Helen Zoltzmann meets up with Tom Phillips, editorial director at BuzzFeed UK. And what happened next? Will blow your mind too much!
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