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S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein

JUST Branding

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Navigating the Convergence of AI and Web Visibility

This chapter examines the paradox of a seemingly shrinking web filled with abundant content, emphasizing the role of AI in search customization. The discussion highlights branding strategies for businesses to adapt to shifting web traffic dynamics since the pandemic.

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