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The WANNAB LOVRA: The Perfect Storm
You have described the success of that WANNAB LOVRA as the perfect storm. I think there's so many things that were confluent at the same time, including Britpop and Cool Britannia. It also lasted longer than a shoe trend because they were so damn comfortable. You know, another perfect confluence is that nightclubs didn't allow sneakers in at this point. So people wanted dancing shoes. The dance floor was just a sea of WanNAB's.