How to Spot the Trend and Act on It

I worked at a B2B company for two years from 2016 to 2018 when I started we generated zero dollars in pipeline from our website every quarter. A year later we were generating three million dollars in pipeline per quarter and the only thing that we added to the mix was making a video podcast. We spent 30 to 50 thousand dollars a month on Facebook ads to distribute video and image-based content That drove our strategic narrative clinical data Social proof other things like that and watch the pipeline grow a ton.