The price point for fitness plus reminds me of when they launch their video streaming service. When you have all the cash in the world on your balancesheet, you can afford to to do that sort of thing. In terms of the iphone, 14, four new versions of the phone rolled out. So continuing to serve a very premium product. But a, again, apple does not need to win new customers. What Apple needs is for you and i to see the iph1 as the indispensable, must have device that helps orchestrate our life. That's what it is right now. It's our pocket computer that helps us orchestrate our lives.

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