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The Importance of Scalability in Online Business
The traps that I would avoid are view it as, yes, this is great when I've got three customers. The 31st customers got to wait for the 31st email reply. If you're answering the same questions over and over again, or delivering the same service that gets watered down all the time, you just start to resent it. And I think where we nearly got to with propane was like, we just don't enjoy doing this.